Media and Public Relations

By Admin Team | 6 June 2024 |

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Course Content

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Module One: Getting Started 1 Topic

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Workshop Objectives

Module Two: Networking for Success (I) 3 Topics

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Creating an Effective Introduction

Making a Great First Impression

Module Three: Networking For Success (II) 4 Topics

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Minimizing Nervousness

Using Business Cards Effectively

Remembering Names

Module Four: The Meet and Greet 5 Topics

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The Three-Step Process

The Four Levels of Conversation

Case Study (II)

Module Five: Dressing for Success 3 Topics

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Interpreting Common Dress Codes

Deciding What to Wear

Module Six: Writing 4 Topics

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Writing Proposals

Executive Summaries

Module Seven: Setting Goals 4 Topics

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Understanding Goals

Helping Others with Goal Setting

Module Eight: Media Relations 4 Topics

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Web Presence, Blogs & the Internet

Module Nine: Issues and Crisis Communication Planning 5 Topics

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Gauging the Impending Crisis Level

Providing Feedback and Insights

How Information Will be Distributed

Tracking the Overall Effect

Module Ten: Social Media (The PR Toolkit) 6 Topics

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Social Bookmarks

Module Eleven: Employee Communications 6 Topics

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Verbal Communication

Non-Verbal Communication Skills (Body Language)

Email Etiquette

Negotiation Skills

Making an Impact

Module Twelve: Wrapping Up 1 Topic

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Words from the Wise

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